Ela Slama

The Determined Student

Student Profile

My Mission

Passionate about data analysis, content creation and writing, I turn data into stories and ideas into reality.

Certifications

Languages

Arabic C2 · Native English C2 · IELTS 8.0 French C1 Spanish A2

The Spellbook of Talents

Spellbook of Skills

Translation

Expertise in multilingual translation with precision and creativity

Programming

C, C#, Python • Development and data analysis

Speech Writing

Crafting impactful and memorable speeches

Graphic Design

Visual creation and brand identity

Editing

Video editing and multimedia content creation

Creative Writing

Author of two published books

Event Management

Organization and coordination of professional events

Marketing

Marketing strategy, automation and digital communication

Data Analysis

Business Intelligence and data visualization

The Daily Prophet Chronicles

The Daily Prophet Chronicles • Professional Experience

2024 – Present

Head of Marketing

BPO Homes — United States (Remote)

Led marketing strategy, automation and lead generation for a U.S.-based real estate services company, reporting to executive leadership. (Promoted from Marketing Executive.)

Built and deployed 13 lead-generation workflows across 5 U.S. states → 300+ qualified leads at a 40% conversion rate.
Managed and retained a portfolio of 40 active international clients via lifecycle and re-engagement automation.
Authored the department-wide SOP that made the unit the highest-performing department in the company.
Closed 20+ international B2B sales as the commercial bridge between the Tunisia and U.S. offices.

Marketing Strategy Automation Lead Generation B2B Sales

2025 – Present

Head of External Relations

FestiFann

Represented FestiFann on national radio (RTCI) and secured a media partnership with L'Instant M. Designed and coded the Jam B Tounsi 2026 sponsorship website (interactive deck).

Press · L'Instant M Radio · RTCI sequence

Public Relations Media Partnerships Web Design

Jun – Jul 2026

Automation Engineer — n8n / Workflow Automation

DOTS TECHNOLOGY

Designed, developed and optimised n8n automation workflows — including third-party integrations and tailored technical solutions — for the client Auto Sans Risque, adapting each build to the business's needs.

n8n Workflow Automation Integrations

2026

Freelance Copywriter

Copywriting Agency (Remote)

Wrote human-tone copy across varied briefs, voices and clients, and contributed to R&D linguistic work.

Copywriting Brand Voice Linguistic R&D

2026

Project Coordinator

IHEC Carthage

Coordinated the first edition of an entrepreneurship event held in honour of the Business Intelligence section.

Event Coordination Entrepreneurship Team Leadership

2025 – 2026

Freelance Data Services Specialist

Acolad — Uber Projects

Delivered data annotation, translation and QA across EN/AR/FR datasets for AI model training, with reliable delivery on 2–4 week cycles.

Data Annotation Translation Quality Assurance

2024

Translator & AI Language Trainer

Toptal

Converted 100+ pages of classical O. Henry writing into modern English, then translated EN↔AR for AI model training.

Translation AI Training Editing

The Automation Grimoire

Automation Grimoire • GoHighLevel · n8n · Data Systems

Two years conjuring outbound systems that pay for themselves — built for a U.S. real-estate services company across five states, cast remotely from Tunisia. GoHighLevel, n8n and clean data doing the work no one remembers to do.

The Numbers

300+Qualified leads generated

40%Of those closed by sales

20+B2B deals I closed myself

13+Workflows across 5 U.S. states

10K+Records enriched at 90% accuracy

224KProperty database cleaned

108Client sub-accounts managed

A2P10DLC compliant

What I Conjure

Lead Systems

Leads come in, get sorted, and get chased — without anyone remembering to do it. Prospects are contacted on a schedule instead of whenever someone thinks of it.

Retention Systems

Nobody leaves because you forgot they existed. Lifecycle touches tied to service dates, and quiet accounts pulled back in before they churn.

Operations

The boring half that decides whether the rest holds up — clean data, A2P registrations, written SOPs, and reporting that isn't guesswork.

Grimoire Entries

Case Study I · Lead Generation

Leads that chase themselves

The problem. Five state markets, no marketing team, and a sales side that only wanted to talk to people who were actually interested.

What I built. More than thirteen workflows — one per market and service line. Leads get captured, qualified on what they need and when, then dropped into the right pipeline. Follow-up runs on SMS and email, and anything that goes quiet gets pulled back automatically.

The result. Over 300 qualified leads, ~40% closed by sales. Cloning the whole thing to a new market takes under a day.

13+ workflows · 5 states · 300+ qualified leads

GoHighLevel workflow builder: email, SMS and wait steps for a lead sequence

Multi-branch SMS drip: contact tags routed by condition into parallel SMS-and-wait sequences

A large multi-branch automation with many parallel SMS and wait steps

Case Study II · Retention & Lifecycle

Contacted by system, not by memory

The problem. Forty active clients, no structured contact after onboarding, and renewals depending on whoever happened to remember.

What I built. Onboarding sequences, milestone check-ins, reminders tied to service dates, and segmented campaigns that pull quiet accounts back in — timezone-aware, with review-gating so only happy clients are asked for a public review. Every touch logged against the contact record.

The result. The whole book on structured contact instead of ad-hoc outreach, with hundreds of contacts enrolled in each workflow.

40 accounts · lifecycle on autopilot

Review-request workflow that branches on star rating and only asks happy clients for a public review

Timezone-aware workflow branching sends by the contact's GMT offset

List of published workflows with hundreds of contacts enrolled in each (names redacted)

Case Study III · Data & CRM Operations

Raw lists in, clean pipeline out

The problem. Raw lists arriving unusable — missing phone numbers and emails, inconsistent formatting, duplicate records, nothing a workflow could act on.

What I built. Skip-tracing to recover missing contact data, deduplication, field normalisation and validation before anything touched the CRM. Records land tagged and segmented, ready for a workflow to pick up.

The result. Over 10,000 records enriched at 90% accuracy across a 224,000-property database — feeding both the automations and the sales team from one clean source.

10,000+ records @ 90% accuracy · 224K-property database

Before and after of a lead list: missing fields and inconsistent case become skip-traced, deduplicated, normalised, CRM-ready (names and emails redacted)

Property database dashboard showing 224,523 total properties with list-count distribution charts

Names, emails and phone numbers redacted.

Featured Familiar — AI at Work

n8n · WhatsApp · Gemini AI

WhatsApp booking automation

An n8n flow that answers FAQs and routes booking requests: a WhatsApp message comes in, Gemini reads it, and the flow either replies to the customer or, when a booking is detected, emails the admin. Built during my internship at DOTS Technology for the client Auto Sans Risque — and now being rolled out by the CEO.

n8n WhatsApp API Gemini AI Booking routing

n8n workflow: WhatsApp trigger, extract message, Ask Gemini, parse reply, then reply to customer or email admin when a booking is detected

Cover of the implementation report: n8n workflow automation at Auto Sans Risque, prepared by Ela Slama

Also in the Grimoire

A2P 10DLC Registrations

Brand and campaign registrations taken all the way to approval — including the consent pages carriers require. Five numbers A2P-verified.

View proof

Social Performance Reporting

Per-post engagement analysis that separates what actually lands from what just fills the calendar — reads turned into decisions.

View report

Compliant SMS & Email Campaigns

Templates and cold-outreach sequences with opt-out built in — wired straight into the workflows that send them.

Terms of the Craft

White-label. Everything ships under your brand; I stay invisible inside your sub-accounts.

Turnaround. A2P registration in 48 hours, a full account build in 5–7 days, blockers flagged same day.

Availability. Tunisia-based, overlapping European hours and U.S. mornings — async, with a written update each build day.

Languages. English, French and Arabic, so client-facing copy doesn't need a second pair of hands.

Got registrations bouncing or an account sitting half-built? Send an owl and I'll take it from there.

The Enchanted Artifacts

Enchanted Artifacts • Projects & Independent Work

BVMT Analytics — Intelligent Trading Assistant

A finance data-analytics product built on a Bourse de Tunis dataset, turning market data into actionable trading insight.

Open artifact

CodeLab 2026 Sponsorship Platform

An interactive sponsorship website designed and built for HEC Finance Academy's CodeLab 2026.

Open artifact

Jam B Tounsi 2026 Sponsorship Website

An interactive sponsorship deck crafted for FestiFann's Jam B Tounsi 2026 edition.

Open artifact

Venture — "Gear for Every Trail"

A reusable, conversion-optimised e-commerce dropshipping template, ready to adapt for any store.

Open artifact

Words from Fellow Wizards

The Talking Portraits • Recommendations

Ela writes with a wit and a feel for human tone that can seldom be taught, only sharpened. She adapts to new briefs, voices, clients, and methodologies with a cognitive flexibility I rarely see, and picks up new skills faster than almost anyone I have trained. Dependable and hardworking — I recommend her without reservation.

Ahmed Khedhri Head Copywriter & R&D Linguist; UN Ambassador of Change (UNDP) View letter

Ela made an outstanding contribution to our partnerships, client engagement, and organizational efforts. She adapted quickly to challenges, worked effectively across teams, and brought warmth, creativity, and cultural sensitivity to every interaction. I give her my highest recommendation.

Joseph Nguyen Chief of Operations, BPO Homes (San Jose, CA) View letter

As Event Coordinator for the Entrepreneurship Days, Ela executed her duties with maturity and precision, then developed and pitched FinBot on stage — a testament to her versatility. Proactive, intellectually curious, with a strong can-do attitude. I recommend her without reservation.

Prof. Dhouha Jaziri IHEC Carthage View letter

Ela showed a sharp ability to identify and target the right sponsors, paired with well-structured, persuasive pitches that directly helped secure the support our event needed. A proactive, autonomous team player — I highly recommend her without reservation.

Fatma Sallem Head of Sponsorship, Enactus IHEC Carthage (2024–2025) View letter

Ela distinguished herself as scriptwriter and actress in the role of Death, praised by cultural figures Sawsen Maalej and Aziza Boulabiar. A rare talent for writing combined with high discipline — resourceful and resilient under pressure. I highly recommend her without reservation.

Yasmine Ben Attaya Theatre Mentor, "Sealed Envelope" (El Teatro) View letter

Throughout her internship, Ela demonstrated an excellent level of professionalism, seriousness and commitment. She showed rigour, autonomy and a strong capacity for analysis and adaptation, along with a genuine drive to grow her technical and professional skills. Her professionalism and the quality of her involvement were fully appreciated within our team.

Ali Koubaa CEO, DOTS TECHNOLOGY View letter

The Literary Reserve

The Restricted Section • Published Works

A Mind's Tales

by Ela Slama

A poetic journey through the meanders of the human mind. A collection of stories that explore the depths of consciousness and the mysteries of the soul.

"Toutes les choses perdues seront toujours retrouvées
Reviennent en cercles, forment une couronne"

Discover on Kobo

To The Humbling of Humanity

by Ela Slama

A profound philosophical reflection on the human condition, humility and the search for truth in a constantly changing world.

"La couronne de l'homme est poussière, et seulement en se rendant au vide la vérité peut commencer à chanter."

Read on Medium

The Academy of Learning

Academy & Order of the Phoenix • Education, Volunteer & Leadership

2024 – Present

Bachelor in Business Intelligence

IHEC Carthage

2020 – 2024

Baccalaureate — High Honors

Manouba Pioneer High School (Lycée Pilote)

View certificate

Order of the Phoenix — Volunteer & Leadership

Scriptwriter & Actress "Sealed Envelope" (El Teatro) — role: "Death" 2025
Sponsoring Coordinator Enactus IHEC Carthage Letter 2024
Sponsoring Coordinator — Kill The Beat 3.0 Art Revolution 2024 – 2025
Member HEC Finance Academy 2026 – Present

The Owl Post

Owl Post • Send Me a Message

Send an owl my way — I'll reply as soon as it lands.

The Marauder's Map

Marauder's Map • Map of Tunisia

I solemnly swear that I am up to no good

MAGICAL PORTFOLIO

The Determined Student

Ela Slama

My Mission

Certifications

Languages

The Spellbook of Talents

Translation

Programming

Speech Writing

Graphic Design

Editing

Creative Writing

Event Management

Marketing

Data Analysis

The Daily Prophet Chronicles

Head of Marketing

BPO Homes — United States (Remote)

Head of External Relations

FestiFann

Automation Engineer — n8n / Workflow Automation

DOTS TECHNOLOGY

Freelance Copywriter

Copywriting Agency (Remote)

Project Coordinator

IHEC Carthage

Freelance Data Services Specialist

Acolad — Uber Projects

Translator & AI Language Trainer

Toptal

The Automation Grimoire

The Numbers

What I Conjure

Lead Systems

Retention Systems

Operations

Grimoire Entries

Leads that chase themselves

Contacted by system, not by memory

Raw lists in, clean pipeline out

Featured Familiar — AI at Work

WhatsApp booking automation

Also in the Grimoire

A2P 10DLC Registrations

Social Performance Reporting

Compliant SMS & Email Campaigns

Terms of the Craft

The Enchanted Artifacts

BVMT Analytics — Intelligent Trading Assistant

CodeLab 2026 Sponsorship Platform

Jam B Tounsi 2026 Sponsorship Website

Venture — "Gear for Every Trail"

Words from Fellow Wizards

The Literary Reserve

A Mind's Tales

To The Humbling of Humanity

The Academy of Learning

Bachelor in Business Intelligence

Baccalaureate — High Honors

Order of the Phoenix — Volunteer & Leadership

The Owl Post

The Marauder's Map